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Segmentation, Targeting and Positioning (STP) Analysis Report. Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. That's too much for a short video. Environmental, Social, and Governance (ESG) Analysis Report. 92% of union workers have job-related health coverage versus 68% of non-union workers. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. "EasyJet Company's Strategic Analysis and Marketing." The second aspect which is on the strategy of this company is sustainability. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why (2020, September 26). Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. I found the analysis reports of SWOT & very comprehensive and insightful. This core business entails many aspects which include ticketing, marketing, planning and sales. Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . These monopolies denied other interested stakeholders from actively taking part in the industry. So, here, I want to share with you my favorite 6 Stakeholder A. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. It can be understood that . Investing in new generation fleet to replace older types drives economic value, lowering fuel and maintenance costs. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The x-axis represents the level of influence or power of the stakeholder over the success of your project. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. This has been clearly captured in the vision and the mission statement of this company. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. This airline company was the brain child of Stelios Haji Ioannou. to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. Easyjet stakeholders Free Essays. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Holistic Analysis Employees - they want to be . The bargaining power of the buyers in this case is quite low. Explains that regulation, although beneficial in some respects, has also been costly for ryanair. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Secondly, the airline has a good market share in Europe. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. why do airlines go bankrupt?. 2. How to create a stakeholder map in 3 steps. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). the rise and decline in fuel costs affect the lifespan of many airlines. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . ensure the integrity of our platform while keeping your private information safe. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. Prevent costly roadblocks later in the project cycle. Opines that easyjet should continue with the rules and laws they already follow as this will make employees happier knowing that they are being treated fairly, which will improve the workplaces efficiency between employees and customers. In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. September 26, 2020. Learn More. View timetables, travel guides and ideas of where to go. professional specifically for you? Explains that positive and negative externalities influence the supply and demand of the airline industry. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. The company was established in 1995. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). pour que tu m'aimes encore partition piano pdf. Run projects smoothly with stakeholder mapping. This has further been characterized by the capable workforce who delivers quality services to the passengers. According to this airline, this airlines ROCE indicates a very steady company. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. monopolies are not absolute; they are constrained by competing. Stakeholder maps provide four different types of value: 1. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. The detailed complete set of references are available on request in the 'Complete report' on purchase. 1. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. Plan stakeholder communications and reporting. The strategy has four strategic priorities that will build on easyJets structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europes most loved airline, winning for customers, shareholders and our people. Berlin Tegel: easyJet's operation revives the airport but needs time - Heavy regulatory environment with three different European airlines regulators, 1. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Need a custom Essay sample written from scratch by employers or management may lose a large sum of profit because of the inoperative production. Your privacy is extremely important to us. 3. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. easyjet stakeholder mappingchicago religious demographics. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. The threat which faces this airline is the availability of substitutes. Define the scope, goals, and desired outcomes of your project. This is because of the high costs which are associated with running the airline. sanford one source employee login. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Some of the risks associated with this plans are associated with the prevailing business legal and political environment. The Company operates through two segments: Airline business and Holidays business. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . In early humans, these include primordial . This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. This is especially critical when you need to: Design new products . the risk free rate is typical given the current economy and market risk premium. Explains that the airline industry is impacted by current market trends, and externalities. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Lastly, changing market tastes affect the market trends. This is done before a project is started. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). IvyPanda. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Define your stakeholders. This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market. You can easily edit this template using Creately. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. Stelios Haji-Ioannou (Greek) founded the company in 1995. in 2004, the ordinance allowed a wage increase of 33%. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. Furthermore, I am a Certified Scrum Product Owner (CSPO). The remaining section of Strength is available only in the 'Complete Report' on purchase. Total revenue ( million) 2,362.8 1,797.2 31.5%. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. In this case, there is no cut throat competition among the supplier of these airplanes. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. in some countries, they are heavily one-sided, only taking into consideration rights of employees. The Summary report contains the SWOT & PESTLE table contents only. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . This enables easyJet to be efficient with network choices, with an emphasis on maximising returns. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Zoom out. easyJet will maintain its advantageous cost position through continued cost action. Please note that you agree to receive email updates from us on our new reports and solutions. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. Page 50 of 50 - About 500 Essays Good Essays. Better Essays. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Powerful Essays. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. Cites enberg, d (2005, sept. 15). brand reputation, economy of scale, and cost control are key success factors of ba. This might sound patently obvious, but I often see too little time spent on this stage. Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. must. One of the major components that helps the company in delivering a unique customer experience includes its operating modern fleet of Airbus A320 family aircrafts, with EasyJet owning around 70% straightaway. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. For example: Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. 1. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. Within an enterprise, stakeholders may also include managers and staff. Impact of consumer uncertainty on Brexit, 1. Good Essays. 26 September. Identify the stakeholders. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. employers' relationships with unions have become more hostile since the 1970s. This is a ration which indicates the rate of return on equity shareholders investment. easyJet is building a network of key cities, broadening their presence across Europe. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. Links to a report on the increasing number of travel agents. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. Stakeholder mapping in 4 steps. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. This has managed to ensure that the presence of this airline in Europe is felt. if they lose recognition, it would also decrease recognition for their sponsor. The company has invested in the efficient use of airports. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. The expansion of the European union brings to the fore issues of increase in the airline destinations. In case you need the complete report please purchase using the buy options displayed. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. What is stakeholder mapping? This airline is credited to having the quickest turnaround times on the industry. Annual European Flight Growth Drops To Lowest Rate Since 2013 - Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. Explains that trade unions want to protect the rights of employees in a business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner.