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To be truthful, this kinda pisses me off. Billy Idol's song "Rebel Yell" was named after the whisky. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. Billy Idol wrote the song because of the bourbon. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). For the Trailblazers. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. And Charley said, "Well it wouldn't be proper since I sold it." Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Yes. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Confederate soldiers may have imitated or learned the yell from Native Americans. Okay, so this isnt a great sip, but not awful either. Did it hurt your feelings too? Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. An American classic is reborn for anew era of rebellion! Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. The important thing is that the whiskey inside the bottle has stayed the same. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. Weller. This isnt to say its bad. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. 17. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. On this Wikipedia the language links are at the top of the page across from the article title. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Hit it on the desktop version of the site. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. The Rebel Yell is still available for purchase. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. So, lets take a look at this old timer and see whats in that bottle. The phrase you get what you pay for applies quite well to Rebel Bourbon. This change is still being implemented on retail shelves. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. In fact, Im kind of disappointed. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. For the purists. Aaron joined the drinks industry in 2013. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. Cookie Notice By using this site, you agree to our Terms of Use. I dont claim to speak for or represent anyone. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. It was also a favorite of Rolling Stones guitarist Keith Richards. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. What do you think about Rebel Yell being renamed, Racer 75? Home Whiskey Review Rebel Yell Bourbon. Rebel Yell whiskey is matured in No. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. There is no doubt that wheated bourbon is one of the most underappreciated flavors. Rebel Yell was to be produced in small batches and sent out to southern states. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Lets pour ourselves a glass and find out. Hopefully the wood work they are doing will justify the new and improved name. Ive been going to this park for years but now its tainted. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. While this change has certainly upset some people, its an understandable switch. Create an account to follow your favorite communities and start taking part in conversations. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Check out what we are up to! 1965. who-ey!' Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Fifty years later, that pissed off quite a few people. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. I will say, though, that Im excited to get back to reviewing some higher quality options. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. A wheated bourbon. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Reddit and its partners use cookies and similar technologies to provide you with a better experience. So OK, change the name. sberto 2 yr. ago It's up to the distributor in your state. Press question mark to learn the rest of the keyboard shortcuts. Thats just awful. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. I find 'Yell' quite offensive. The yell has often been linked to Native American cries. I for one am glad they did. It is often enjoyed neat or on the rocks. I was told it was possible they were no longer making it. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). It was renamed in 2011 after being sold to the Luxco company. The company was eventually dissolved, and production ceased in the early 2000s. It is high-proof and made from corn. Powered by Invision Community. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. While the connection to the Civil War was obvious, the name never bothered me. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. The brand bounced ownership, eventually landing in the Diageo portfolio. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. This may be one of the most underappreciated wheated bourbons available. 1872) to form the Stitzel-Weller distilling company in 1910. Now that weve covered the basics, its time to get into the real reason you are here. ago One is less overtly pro-slavery and pro-confederacy. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. The whiskey is aged in charred oak barrels for four years before being bottled. After that I casually asked at a few others stores and apparently it's the same all over town. ELTepes 2 yr. ago That's good to know. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. To me it was just a name given to a coaster, devoid of any historical or political significance. But more importantly, we cannot white wash history (forgive that wording, please!). Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Then suddenly, I stopped seeing it in stores around town. First Name Last Name Email Zip Code Saint_Thomas_More 2 yr. ago After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Yep, they did. lol. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Alcohol: 50%. It wont be undone but it was a mistake to change the name of an icon! Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! This is funny. The 10 yr is rebranded on the desktop site. Changing it just seems to serve no purpose and make the park seem more bland. There are about 24,000 bottles in this year's batch. I dont remember ever seeing any historical theming or educational features. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. The move has been met with serious opposition by some fans. I'm also a huge fan of terrain roller coasters. The W.L. This nose is sweet and much more grain forward in its aromas. NGL the name was off putting and should have been changed decades ago. Management can rename it all they want. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Waitis that name potentially offensive? It is only a name. All bourbon will have at least 51% corn. The original name of the company was W.L. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Units were nicknamed for their apparent ability to yell during battle. Racer 75 is fine, as long as they actually RACE the trains! As one of the minority that might get offended, I am certainly not. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation.